R
01
Research the Data
Start with what performance is already telling us before opening the design file.
Performance creative for DTC brands
Turn Paid Social Data IntoCreative That Converts
Performance-informed static, motion and short-form creative built around your customer, your brand, and what the data is already telling us.
Selected brands
DTC, beauty, wellness and lifestyle.
Also worked with
PaintCo · Rimu & Nail · Palette Pals · Full Time Sports Bar · Uniti Global Insurance Services · Kirkpatrick · EXIT · Skate and Play · CloudNine Web · NorthwesternUS
The problem
More creative isn't always the answer.
A lot gets made. Very little gets learned.
01
Generic UGC
Content that looks native but says nothing specific about why your customer should care.
02
Random variation
More versions without a clear hypothesis, so volume goes up while learning stays flat.
03
Beautiful, weak messaging
Ads that look polished but are disconnected from the offer, objection, or buying trigger.
04
Unused performance data
Motion, Ads Manager, ROAS, CPA, CTR and fatigue signals sitting there without shaping the next brief.
The opportunity is not more output. It's better-informed output.
The REIGN Method
Creative production with a reason behind it.
The process keeps insight close to execution so every creative cycle can make the next one smarter.
E
02
Extract Winning Patterns
Identify the hooks, angles, formats and messaging principles behind what is working.
I
03
Immerse in Customer + Brand
Connect the performance signal with customer desire, objections and brand identity.
G
04
Generate the Creative
Build static, motion and short-form assets that are performance-led and unmistakably on-brand.
N
05
Nurture the Winners
Use test results to shape the next concepts, iterations and production priorities.
Move across the letters to explore the process
REIGN
How I fit into your team
I design. Your media team tests. The data tells us what to make next.
I don't pretend to run your campaigns. I work as the creative partner who can translate performance insight into concepts and assets your media team can actually use.
Selected work
Performance creative that still feels like the brand.
A selection of DTC work across skincare, beauty, wellness and lifestyle.
02 / Aesthetics
03 / Motherhood
04 / Beauty
05 / Beauty
06 / Lifestyle
07 / Fashion
What makes it different
Less handoff. More context.
The closer insight stays to execution, the faster creative can become useful.
Typical workflow
Too many handoffs.
01Media Buyer
02Strategist
03Copywriter
04Designer / Editor
05Back to Media
The REIGN way
Insight stays close to execution.
01Performance
02Insight
03Creative
04Feedback
05Better Creative
REIGN Performance Creative Retainer
Your ongoing performance creative engine.
Strategy, production and iteration held together in one focused creative partnership.
01 / Direction
Performance-Informed Creative Direction
Research → Concepts
I review performance context and turn it into a clear creative direction before production starts.
02 / Production
Creative Production at Useful Volume
Static → Motion
Fast enough for a performance team, careful enough to protect the brand. The goal is not content for content's sake.
03 / Iteration
Performance-Informed Iteration
Feedback → Next round
What wins becomes a source of learning. What misses becomes useful information. The next round should always be smarter.
What you're not paying for
If you just need execution, I'm probably overkill.
Not: “Can you make this prettier?”
Visual polish matters, but it is not the strategic starting point.
More: “Here's what we're seeing in performance. What should we make next?”
That's where I can be most useful.
Creative fatigue doesn't fix itself.
A consistent system keeps new angles, iterations and asset production moving before performance becomes an emergency.
AI + judgement
AI makes production faster. It doesn't automatically make creative smarter.
I use AI for ideation, copy exploration, image generation, rapid concepts and production support. The hard part is still deciding what is worth making, why it should work, and how it should fit the brand.
AI is leverage. Judgement still matters.
Hi, I'm Rina
I didn't want to be a designer who just made things look good.
I work across DTC e-commerce and paid social, producing static creative, motion, UGC-style edits and short-form assets with a performance lens.
Before moving deeper into creative work, I spent nine years teaching technology. That background still shows up in how I work: I like understanding the logic behind a result, turning feedback into something useful, and creating systems that make the next round easier to execute.
I don't just want to make more ads. I want to help brands make smarter creative decisions, then execute them well.
Download my CV ↗Best fit
We’ll work well together if...
You already run paid acquisition.
You have a media buyer or performance team and need stronger creative output to support testing.
You care about both brand and performance.
You don't want direct response creative to look like it came from a different company.
You value speed, quality and clear communication.
You want someone who can own the creative lane without needing a ten-page brief for every asset.
FAQ
The questions worth asking before we work together.
No. I focus on the creative side. Your media team handles buying and optimisation, then I use those learnings to shape the next creative round.
Typical retainers include 24 to 32 assets per month, depending on the mix of static, motion and video. Production complexity matters, so capacity is agreed before we start.
Yes. That's the preferred setup. I work best when I can use their performance learnings while staying focused on concept development and execution.
We can start with customer insight, reviews, positioning, category patterns and competitor context, then build a stronger learning loop as the work gets tested.
No. Creative is one part of performance. I can improve the quality of the creative process and make decisions more evidence-informed, but I won't promise a media result I don't control.
Your media team already has data.
Let's turn it into better creative.
I keep my client roster intentionally small so I can stay close to the strategy, production and iteration. If your team needs a creative partner who can turn performance learnings into stronger ads, let’s talk.
Let's Talk ↗